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Too late, 1

Campaign
Agency Network: 
Published/Aired: 
March 2014
Aldeia Nissi:  Too late, 1

Description

Print advertisement created by rEvolution, Brazil for Aldeia Nissi, within the category: Public Interest, NGO.

Caption

For 93% of Angolan orphans it's too late. Adopt an older child.

Advertising Agency: Revolution Brasil
Director: Vitor Barros
Executive Creative Director: Emerson Braga
Creative Director: Edson Rosa
Art Director: João Sousa
Copywriter: Luisa Chequer
Producers: Clarissa Matos, Leila Santos
Photographer: Diego Freire
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The Fork's picture

Weren't any other way to express the benefit of having an older child? Like skipping to the good moments and avoid the poo-days?
This execution is just showing people in need of help being ridiculized.
It seems to say: "He's poor and fragile, but also RIDICULOUS. Ahah laugh at him!"
For god sake...

The Fork
Activity Score 9
damnson's picture

Yeah, I kinda get the same feeling from this series. Not a good look.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Hawrys's picture

"Weren't any other way to express the benefit of having an older child?"?
Read again, man. and again, and again.

Hawrys
Activity Score 198
Copywriter
Marcao's picture

I think the visual execution is ambiguous.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
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