Parents

Campaign
Agency Network: 
Published/Aired: 
December 2010
Alcoholics Anonymous:  Parents

Description

Print advertisement created by Torres, Brazil for Alcoholics Anonymous, within the category: Public Interest, NGO.

Caption

Alcohol affects your own balance, but it knocks over not only you. Search help www.aaceara.org.br

Advertising Agency: Torres Comunicação, Fortaleza, Brazil
Creative Director: Benfica
Art Director: Rodne Torres
Copywriter: André Freitas
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Hammad S's picture

This reflects society quite a bit: Ppl who care won't stop the person. THe parent will not stop his/her son/daughter.
Perhaps this ad will get ppl thinking about that.

HOWEVER I dislike that the AA sign is only showing the man the bridge is gone. A person under the influence (drunk or not) will not care. Or at least most of the time. W/e, it doesn't tell me much else of what AA does...I don't it's objective is to let ppl know you're almost dead...

Hammad S
Activity Score 484
murijoe's picture

The AA Logo says "recover" and other 2 things... and i think they wanna say that, if you're an alcoholic you can destroy ur family too, or something like that... the guy is dragging his family with him...

murijoe
Activity Score 63
Art Director at Criante Comunicação
cvchitale's picture

awsm...good one...

cvchitale
Activity Score 1412
Copywriter
velle's picture

it makes me sad... making your parents die with you.

velle
Activity Score 1526
Copywriter
saumya's picture

god art.

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

dbor's picture

Bridge again...

dbor
Activity Score 1451
AlexM's picture

Wow. I like it

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

alausa's picture

Powerful lighting.

alausa
Activity Score 1346
Creative Director at Noah's Ark
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