Cockroach

Campaign
Agency Network: 
Published/Aired: 
December 2010
ALCC:  Cockroach
ALCC Print Ad -  Cockroach

Also From This Campaign 2

Description

Print advertisement created by DDB, Mozambique for ALCC, within the category: Public Interest, NGO.

Caption

More than 80% of lumps are benign. Do not be afraid. Do a breast self-exam.

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Director: Victor Holanda
Copywriter: Cauby Tavares
Photographer: Estúdio Paredes
Log in to post comments

Highest Rated

Glut's picture

mix of many things that not one goes with the message

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

HUH!?!?!?!?

Insects/bugs and breast exams??????!?!?!??!!

kleenex
Activity Score 58777
Web Designer/Developer
jackblack's picture

So you shouldn't be afraid of roaches in breasts.

jackblack
Activity Score 2363
Art Director
abake's picture

I think the idea is that bugs/spiders are scary to women, but women shouldn't be scared of touching their breasts for a "self-exam".
The breasts are nice, but the message is a bit convoluted...

abake
Activity Score 1262
RMG Connect Colombia
Glut's picture

mix of many things that not one goes with the message

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
chapelier's picture

I'm sorry, that is disgusting. Speaking from a girl's point of view, that does NOT make me want to do a self-exam.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

elnietodeNicho's picture

The idea here is nipples.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
luispiter's picture

nice... i love the topples.. jajaja

luispiter
Activity Score 2756
comunication
almondtruffle's picture

I think using shock tactics in the campaign may make the target audience more scared. I personally prefer this other campaign which drives home the issue on a lighter note.

http://adsoftheworld.com/media/print/breast_cancer_foundation_spot

almondtruffle
Activity Score 14
copycopycopy's picture

If the concept was what abake said it was, then the art din't do it any justice. But love them anyway for obvious reasons :-)

copycopycopy
Activity Score 148
Copywriter
himanshu prabhakar's picture

oh!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Billoughsby's picture

Photoshop exists. Didn't we already know that?

Billoughsby
Activity Score 5154
Art Director |

That's it.

Master Jack's picture

Yuk!

Master Jack
Activity Score 64
Creative Director
Login.'s picture

i disagree. I like the concept.

Login.
Activity Score 73
Copywriter at Perfil
MindDigger's picture

-hey what should we do for this one?
-fk dunno...
-...
-what about boobies?
-... ok boobies.

last minute gettaway

could say something like "do what half the planet dreams about. make a self exam" :P

too bad we cant do this kind of ad up north, so many possibilities..

MindDigger
Activity Score 91
daloprete's picture

dont like the idea, but nice bubs...

daloprete
Activity Score 50
Creative Director
NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections