Rock till the end

Agency Network: 
Published/Aired: 
October 2010
Alcatraz:  Rock till the end
Alcatraz Print Ad -  Rock till the end

Description

Grey signs the print ad campaign for Alcatraz Milano, the cult place for rock concerts and live music. It’s at Alcatraz that yesterday and today’s storic bands played and go on playing. The idea is that in Via Valtellina music is a serious staff. That’s why Alcatraz asks its notes to give themselves completely, till the exhaustion. This is why the end of a concert is like a battle field where you sweat your blood. In the name of rock.

Print advertisement created by Grey, Italy for Alcatraz, within the category: Recreation, Leisure.

Caption

Rock till the end

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Daniele Dagrada
Copywriter Supervisor: Simona Angioni
Illustrator 3D: Chiara Biagi
Photographer and Post production: Giacomo Biagi
Photo agency: DV Milano Srl
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Highest Rated

dadada's picture

?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

jackmancer2017's picture

Very Italian.... it's been said at more ads ;p they seem to have no limit on creativity and push it waaaaay to far lol.

jackmancer2017
Guest's picture

Non sono convinta che si capisca che sono note.

(Not clear they are notes).

Manola F.

Guest
Guest's picture

(Il tizio in primo piano non dovrebbe guardare in camera. Fateci un pensierino).

Manola F.

Guest
Billoughsby's picture

The nice thing is, it looks exactly like Poker Playing Dogs if you don't leave the thumbnail view, which view I cannot recommend strongly enough.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

I enjoyed the translated rationale as mush as the ad idea. Five rockin' stars.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

far out metaphor

Guest
Guest's picture

the close priest and nuns can confuse among notes

Guest
pez's picture

SO italian

pez
Activity Score 1804
Creative Director
dadada's picture

?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

good

Guest
Dzsoi's picture

Like it but it only says Music till the end... it would even fit for Pavarotti. The perfect occasion for this idea would be a non-stop music weekend on any radio or an extra long concert or something like that.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

smart and great colors..

Guest
Guest's picture

veramente brutta. peggio di cosi' era difficile da fare.

Guest
Guest's picture

Alright guys, shooting on italian ads appears to be a neverending story and a worldwide sport so far. It gets people annoyed with your boring comments. Why not trying to be constructive?
Honor to Jack Mancer - the brave - who has the balls to show what he is good at. Well Jack, you're an amateur anyway!

Guest
mrvertigoes's picture

Alright guys, shooting on italian ads appears to be a neverending story and a worldwide sport so far. You get people annoyed with your boring comments. Why not trying to be constructive?
Honor to Jack Mancer - the brave - who has the balls to show what he is good at. Well Jack, you're an amateur anyway!

mrvertigoes
Activity Score 15
Copywriter
Guest's picture

overdone.

Guest
Cesar Hector's picture

Like it, get's the job done and still it's quite funny.

Cesar Hector
Activity Score 217
Toulouse Lautrec
Saand's picture

The Brief must have been so crisp that they got confused and lost... trying to add a metaphor or whatever
an ad for a rock place must be tough, but still.....

Saand
Activity Score 150
Copywriter
Guest's picture

ERWIN OLAF

http://www.erwinolaf.com

looks like nicorette... same idea, same art direction.

PLEASE STOP!

Guest
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