Woman's Knot

Campaign
Agency Network: 
Published/Aired: 
March 2008
Alca-Luftal:  Woman's Knot

Description

Print advertisement created by FCB, Brazil for Alca-Luftal, within the category: Pharmaceutical.

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tadeu Almeida
Copywriter: Guilherme Aché
Photographer: Marcus Hausser
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Highest Rated

Graygori21's picture

She's so pretty that I am distracted from the problem.

Graygori21
Activity Score 4
Art Director
JAGGY's picture

Sexy art!

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

wearmysocks's picture

I do like the attempt to visualize the pain which is felt. It does feel like your stomach's in a knot, so it works in that respect.

I think it would be more effective with normal looking people as opposed to sexy models.
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Energizer Bunny arrested, charged with battery.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

cullers's picture

I second the vote for normals.

cullers
Activity Score 332
SCAD
theanc's picture

I dislike exactly that. With 3D and retouching a lot of ads seem to be solved by making the problem literally which is not a good solution.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

TrainRunner's picture

so when you take the product, it makes your stomach feel like it's in a knot? I think it needs a line that says otherwise.

TrainRunner
Activity Score 225
Art Director
capywriter's picture

from what planet are you? do you honestly think this is what the product does to you? It's just a simple problem-solution ad...

capywriter
Activity Score 5513
Copywriter at Freelance
Graygori21's picture

She's so pretty that I am distracted from the problem.

Graygori21
Activity Score 4
Art Director
saju's picture

nice!

saju
Activity Score 40
visulizer, madonna advertising ltd. |

saju

fala fulani's picture

The fact that they have used beautful people makes them look freaky and subtracts from the power of the message.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
done's picture

far

done
Activity Score 26
Creative Director
bulb's picture

cool one. simple pro-sol ad.

bulb
Activity Score 6
Saboor's picture

good

Saboor
Activity Score 7
Graphic Designer
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