On New Year's Eve, thousands of citizens in Guayaquil are rushed into the emergency room injured by fireworks, firecrackers, and sparklers. Leaving behind a statistic that will remain on their hands forever.
Print advertisement created by Laika, Ecuador for Alcaldía de Guayaquil, within the categories: Health, Public Interest, NGO.
Photo Production: Alicia Studio
Ceo: Adrián Burgos
Creative Director: Edu Chiriboga
Art Director: Santiago Rentería
Account Supervisor: Ericka Burgos
Account Manager: Janina Almeida
Copywriter: Carlos Cruz
Graphic Designer: Cristina Palacios
Photographer: Diego Aguilar
Makeup: Nicole Calero