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Agency Network: 
Published/Aired: 
September 2020
Alcaldia de Barranquilla: Life is Lost
Alcaldia de Barranquilla: Life is Lost
Alcaldia de Barranquilla: Life is Lost
Alcaldia de Barranquilla Print Ad - Life is Lost
Alcaldia de Barranquilla Print Ad - Life is Lost
Alcaldia de Barranquilla Print Ad - Life is Lost

Description

Motorcyclists have a high percentage of accidents due to careless handling of traffic signals, so far this year there have been about 448 motorcycle accidents, -68% compared to the previous year, 289 injured vs. 880 injured last year and 12 people have died due to this careless actitud.

The campaign seeks to lower these statistics more and more, seeking awareness and a change in behavior in the use of motorcycles, respect for traffic signs and mobilizing at the right speed are the keys to preserving everyone's life.

Print advertisement created by Crea Agencia, Colombia for Alcaldia de Barranquilla, within the category: Public Interest, NGO.

Caption

Getting to heaven can be quick.

Advertising Agency: Crea Agencia, Barranquilla, Colombia
Creative Director / Copywriter: Hamilton Peña
Creative Director / Art Director: Alvaro Padilla
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