Agency Network: 
Published/Aired: 
January 2010
Alberta Wilderness Association:  Honey

Description

Print advertisement created by Calder Bateman, Canada for Alberta Wilderness Association, within the category: Public Interest, NGO.

Caption

Protect our honey reserves
NoMoreGrizzlies.com

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer: Kobayashi
Sounds production: Wave Sound Productions
Video Art Direction: Bryce D'Andrea
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SAM75's picture

How? By hunting poor grizzlies ??!

SAM75
Activity Score 220
Hiperion's picture

Horrible...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Duckman's picture

you wont get it without message on their website.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

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Trifles make perfection, and perfection is no trifle.

800A's picture

NoMoreGrizzly.com, that's what this campain sells. Go to website to discover what. Little bit too long process, anyway. Nice art direction, I like it.

800A
Activity Score 39
shitmonk's picture

Honey reserves LOL. Of course it's not about killing bears, good idea because it creates a certain unbelief and the need to check the website to confirm that people are advertising to kill all grizzly bears, and realize it's actually to protect endangered species. You can donate via website.

shitmonk
Activity Score 463
capywriter's picture

good campaign

capywriter
Activity Score 5513
Copywriter at Freelance
whatthefudge's picture

The art direction is superb, just don't know what to say about this "anti-campaign". You can never count on TG to log on and visit the website, so it's a bit risky.

whatthefudge
Activity Score 1266
atb2005's picture

It's true. It creates disbelief, astonishment, anger, etc. All these emotions are likely to motivate you to actually visit the site, and once you are on the site you will quickly learn what the real truth is. Superb job!

atb2005
Activity Score 13547
makelogobigger's picture

by hunting bears???? its like to control terrorism, hunt down all middle eastern dwellers and do a holocaust again... retarted

makelogobigger
Activity Score 470
Copywriter
Dzsoi's picture

You should visit the website or read the comments... you are missing the twist here. Although the fact you haven't visited their website is an argument against the effectiveness of this ad.

Dzsoi
Activity Score 8603
Copywriter
brandingworthspreading's picture

It is interesting.

brandingworthsp...
Activity Score 646
Copywriter at brandingworthspreading.com |

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mattlittlegym's picture

Nice art direction. Bad idea.

mattlittlegym
Activity Score 342
Advertising
michelangelo's picture

nice art direction, very very bad message

michelangelo
Activity Score 660
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