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Trucker Safety, 3

Campaign
Agency Network: 
Published/Aired: 
January 2011
Alberta Office of Traffic Safety:  Trucker Safety, 3

Description

Print advertisement created by Calder Bateman, Canada for Alberta Office of Traffic Safety, within the category: Public Interest, NGO.

Caption

Think of who's along for the ride. If it affects you, it affects your family.
Always buckle up.
Government of Alberta

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Copywriter: Pierre Chan
Art Director: Nicola Pringle
Photographer: Curtis Trent
Retoucher: Grant Currie
Account manager: Cheyrl Meger
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Highest Rated

TiltedChairCreative's picture

Yeah, I think you said it beautifully. I also think there's too much copy. And there's not even much copy, so in this case, not much is too much. There are like three taglines!

TiltedChairCreative
Activity Score 513
JeffGreenhouse's picture

Same problem with this one as the rest of the campaign. It's a lovely ad, but the key message is buried at the bottom with no sense of weight or visual urgency.

JeffGreenhouse
Activity Score 310
Sophia Lambadaridis's picture

I completely agree.

Sophia Lambadaridis
Activity Score 64
Giovatto's picture

agreed!

Giovatto
Activity Score 11
Creative Director at Paramus, New Jersey |

http://blog.giovatto.com
twitter: @GiovattoAd
giovattoblog@gmail.com

Sophia Lambadaridis's picture

I think it's too designed. Way too much noise and direction. It needs to be stripped back considerably.

Sophia Lambadaridis
Activity Score 64
TiltedChairCreative's picture

Yeah, I think you said it beautifully. I also think there's too much copy. And there's not even much copy, so in this case, not much is too much. There are like three taglines!

TiltedChairCreative
Activity Score 513
the_lizard_king's picture

The copy needs to stand out and shout when it needs to! But over all a great concept! I really loved it!!!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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