Albatross

Published/Aired: 
September 2007
 Albatross
 Albatross

Description

Caption

How to starve to death on a full stomach. The 272 pieces of rubbish pictured above were fed to this fledgind albatross along with fish caught by its mother. The plastic accumulated in its stomach until it was literally 'too full to eat'. Careless and unregulated dumping is just one of the ways we're killing our oceans. Become an ocean defender at oceans.greenpeace.org

Advertising Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Lachlan Mcpherson
Copywriters / Art Directors: Nick Worthington
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huh's picture

Ah... now I know where I left my lighter...

huh
akharwatkar's picture

Shucks! No NatGeo readers here? Not even one? This has really happened. There was an article on it in NatGeo in one of their 2006 issues. The photos in this ad are from the magazine. My first reaction to that article was and the photos, and now for this ad: "Man, I never knew that the plastic bits people leave behind after their picnics could cause so much damage. Got to be more careful."

akharwatkar
Activity Score 79
Copywriter
elmikel's picture

It's very sad...

...and this is a very good ad I wanted to say. Nice art direction and really good concept, must speak to the audience.

elmikel
Activity Score 1147
Illustrator
REJ's picture

I'm not usually one for shock tactics, but this one works. The headline is bang on, grabs my attention, and I like the art direction. Must admit though, while I agree with the overall message, I was a bit turned off when I saw it was for Greenpeace. They're notorius for using shock tactics and going to the extreme.

REJ
Salet's picture

Despite GreenPeace's reputation for shock, this ad is great. A real found example of the problem turned into a moving piece. Good work.

Salet
Activity Score 288
Copywriter
Guest's picture

Is that really true? OMG!

Guest
Danzecc's picture

Great work. Pure and relevant information, good line and art direction.

Danzecc
Ebay Blog.net: Make Money Selling Online's picture

Sorry, but I simply don't believe this ad. Albatross is a clever bird, he simply can't eat SO MUCH plastic on his own.
I think that GreenPeace guys easily can stuff this pitiable birdy with all the trash pictured.

Ebay Blog.net: ...
Ed Mintone's picture

Read the copy.

Ed Mintone
Activity Score 585
Other
Salet's picture

Comments should be kept to the ad work, not conspiracy theories. Or are you one of THEM.

Salet
Activity Score 288
Copywriter
Guest's picture

a dead albatross baby with an opened stomach.
would be so much better as a direct mailing.

Guest
postman's picture

Now that's shock tactics!

postman
Activity Score 951
Other
Rog's picture

A truth, well said.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

True but it's not that much.

Love ads visit - www.ad-dig.com

Guest
picturejockey's picture

Hits the right spot

http://www.navinharish.org

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

chinaski's picture

it can eat small pieces of stones as well. doesnt sound sound to me.
an albatros swallowing a lighter...

chinaski
Activity Score 951
Copywriter
iT-iS-i's picture

Make that two lighters! Hmmm, something smells fishy here and it's definitely not my top lip... Hmmm, how can two freaking lighters wet an albatrosses appetite, let alone fit down a fledglings throat? And surely the parent can distinguish between edible FOOD and raw materials, feeding a fledgling a lighter, twice? My bum! Are these guys telling us that albatrosses will find alternative sources of food - even pieces of iron metal, bottle caps and broken glass bottle tops, if they can't find anything digestible? Bullsh*#, these birds might as well then peck on wood and swallow. I don't know what's going on here, but this ish stinks. I don't and never will fathom this blight, it's just too freaking inconceivable!

Not even twenty tongue rings could (beep) with my speech...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture

Hey Nat geo man up there, akharwatkar to be exact, that 2006 bugger all cra# article was a scam man. Believe dat nigga!

Not even twenty tongue rings could (beep) with my speech...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

db's picture

上次路過東興金灘 才半年時間沒去 那里竟然變得 ...哎... 不過可能也是和臺風剛過有關 但是最主要的問題還是在人
------------------------i'm separation line-----------------
www.doublebao.cn

db
Activity Score 44
Other |

------------------------i'm separation line-----------------
www.doublebao.cn

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