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gilles287's picture

the idea is good but the steps are not well made...

gilles287
Activity Score 3
Shut Theory's picture

thats a lovely photo but i really dont get it!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

safss's picture

I like the idea . . .

If you look closely you'll see foot steps leading to the gene's lamp . . . the foot steps then turn into wheel marks . . .

So the person made a wish and it came true . . .

Maybe the Aston Martin is now more affordable . . .

s

safss
Activity Score 6
Art Director
ivan's picture

It's ironic that Aston Martin is so expensive you need a genie to own one. Branding by overpricing.

ivan
Activity Score 12
Creative Director at Ads of the World
pixelart's picture

nice little thought!

I actually think the foot steps and the wheel marks should have been the other way around. it would sell the
idea quicker - because you can't really make out where the footsteps came from. first think I thought (before seeing the logo):
Someone got rid of his car, before walking of relieved into a beautiful cave..

Apart from that, nice art on a stock image.

pixelart
Activity Score 27
Art Director
mikelite's picture

it's pretty & subtle, but Landrover or any other high-end car company could've done this.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

chintan ruparel's picture

nice...i lov d photo!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

back2b's picture

The genie ad for the Mini Cooper S is much much better to the point.

Have a look at:
http://youtube.com/watch?v=wT2M75yS3Uc
:)

back2b
Activity Score 191
Other
philippertl's picture

Haha, nice!

For hire and desire! http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Advertising Pawn's picture

Man, I love this picture. How they manage to tell a small story with only subtle hints and let your imagination do the rest. Great!

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

bigbadfatmadafaka's picture

mmmmmm......dont like it....another genie ad....used the same way.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Shut Theory's picture

i totally missed the footsteps, they should have been done the other way round at least. and it looks like the genie turned the MAN into a CAR!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Chocolat's picture

it took me a second to get this, but now that i see the light... i like it :)

Chocolat
Activity Score 286
Art Director
dookievil's picture

me gusta, la producción está genial.

dookievil
Activity Score 92
Copywriter
dangerouzmc's picture

Neither did i understand the ad before zooming it nor this gentleman's opinion.

dangerouzmc
Activity Score 101
Copywriter
Rog's picture

It feels like you need to be in the AM Club to decipher this.
Cool strategy.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jennywhx's picture

when i leave the secret chamber, i will grab along the gene's lamp:| put in my pocket and use it for forever, how come it still there? some feeling is not there..for me.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Shut Theory's picture

because the man turned into a car, he does not have hands to grab it :D :D

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

jennywhx's picture

oh my god, i don't want to turn myself into a car! please. i would rather, grab the lamp. and WALK away from the chamber.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

safss's picture

:))))

safss
Activity Score 6
Art Director
daprankster's picture

excellent!!

daprankster
Activity Score 422
Graphic Designer
ngchewy79's picture

a man comes along, in search of the aladdin lamp, but saw or wish for the aston martin instead...

ngchewy79
Activity Score 2
Other
A. J. SMITH's picture

Hmm I like it, Old school.

its a style of visual humour which has been doing the rounds in ads for eons, but this is good.

Nice photography too.

7/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
San Pateste's picture

de pelos, muy bueno

San Pateste
Activity Score 139
Copywriter
mrtalented's picture

lovely lighting and photo. but the idea is a too complecated. and this photo doesn't tell the story well and simple enough.

mrtalented
Activity Score 2171
Creative Director
justpassingby's picture

that is some confusing stuff.
First of all i was looking at it trying to figure out what Petra as a location had to do with it? Did anybody think that? its too much of a recognisable location. No one is going to get that and why cant we see the car? is it a 4x4?? if not why would he wish for a normal car that would get stuck in the desert outside? i wouldnt want to buy a car i cant see, i wouldnt even be interested to walk into a showroom and say, hey have you got that car from the ad with the lamp etc etc

I dont usually look too deep into an ad but this one deserves a breakdown!

justpassingby
Activity Score 1368
Other
Shut Theory's picture

i thought it was petra, but since nobody made the connection, it is not petra, it is more of a cave in the desert, rather to connect it to alaadeen lamp, but this is not petra at all... n ur right, it isnt powerful enough to be talked about, its just another pretty face with no brains :)

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

A. J. SMITH's picture

I agree, I don't even now where Petra is, but I still quite like this ad.

Its not great, but it involves the viewer and I like it.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
dangerouzmc's picture

This is being forced. Why hasn't he taken the lamp along with him? Because, we wont decipher
the ad without the lamp.Atleast the lamp should've fallen on the ground to make it look more animate.

Still don't get it.Probably should be in the AM Club

dangerouzmc
Activity Score 101
Copywriter
A. J. SMITH's picture

I would have said the reason he didn't take the lamp was because all his wishes came true with the car, so he has no need for it.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Shut Theory's picture

or as i insist to say, the man turned into a car with no hands :P

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

dangerouzmc's picture

include brains as well :)

dangerouzmc
Activity Score 101
Copywriter
Beatboxer's picture

Wundaba!!!

Beatboxer
Activity Score 1517
Copywriter
gilles287's picture

the idea is good but the steps are not well made...

gilles287
Activity Score 3
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