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Facebook House

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by Grey, Colombia for AKT Motorcycle, within the category: Automotive.

Caption

Get out there.

Advertising Agency: Rep/Grey, Bogotá, Colombia
Chief Creative Officer: Juan Pablo Hernandez
Creative Directors: Alicia Labattaglia, Fernando Nieto
Copywriter: Jose Luis Rueda
Art Director: Adriana Amaya
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glutamin's picture

there is a lot of architectural failure here.

glutamin
Activity Score 107
Other
JKW's picture

This makes no sense to me...is it telling me too get out of the house on my AKT scooter instead of staying inside on Facebook?

JKW
Activity Score 227
Art Director
flurl's picture

It's telling you to stop living in facebook and get out more. I get the idea, it just seems a bit contrived/not an organic association. Moreover I doubt that this is a real ad, as relying so heavily on other brands causes legal and misattribution issues.

flurl
Activity Score 97
Kerninglife's picture

A photograph taken looking at a window to the street below as someone drives off on their bike with a computer screen in the shot showing a facebook page would make more sense. That being said I feel like this ad could be borderline attacking social media if not executed correctly.

Kerninglife
Activity Score 162
Graphic Designer
TATISIÑA78's picture

QUE AVISOS MÁS INCOHERENTES, NO SE ENTIENDE CUAL ES EL CONCEPTO
Y ADEMÁS EL RECURSO GRÁFICO ESTA MAL CONSTRUIDO, SI LA IDEA ERA
SER CREATIVOS ESTO ES PURA IMPROVISACIÓN.

TATISIÑA78
Activity Score 4
meistershalis's picture

How does a house plan have anything to do with the AKT? The story doesn't weave back.

meistershalis
Activity Score 144
Copywriter
Siddarth Basavaraj's picture

Execution is killing that cool idea

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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