Pollution

Campaign
Agency Network: 
Published/Aired: 
September 2009
Akatu Institute:  Pollution

Description

Print advertisement created by TBWA, Brazil for Akatu Institute, within the category: Public Interest, NGO.

Caption

More cities. Less forests.

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
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Highest Rated

Guest's picture

Wow! Amazing art. Wonder how it was done. Is it a 3D render?

Guest
everartz's picture

prefect art and idea

everartz
Activity Score 7571
Art Director |

| everartz |

gon_enelcamino's picture

I love this campaign... even tough I think that "more is less" was not necessary"

gon_enelcamino
Activity Score 832
Underground
gon_enelcamino's picture

I love this campaign... even tough I think that "more is less" was not necessary

gon_enelcamino
Activity Score 832
Underground
Guest's picture

Wow! Amazing art. Wonder how it was done. Is it a 3D render?

Guest
Guest's picture

Perfect!

Guest
LeeMoh's picture

I would agree that art is brilliant. But the concept is not.

Actually when thinking about any line that goes like: "More of something. Less of something else." the FIRST image comes in mind is the "inverse pumping relation" or something similar to what's called in physics "the communicating vases".

Of course developing this FIRST image into such 3D appeal is compensating to good extents.

Nice campaign, overall.

Cheers

LeeMoh
Activity Score 420
bhavdeep's picture

done and won!!

bhavdeep
Activity Score 284
Photographer at student
xia_aix's picture

nice

xia_aix
Activity Score 3
Marketing Manager at Cue Communication
mikeelrapido's picture

very good

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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Juan Cabral's picture

I like this idea.

Juan Cabral
Activity Score 705
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

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