Carrot stem soup

Campaign
Agency Network: 
Published/Aired: 
November 2006
Akatu Institute:  Carrot stem soup

Description

Print advertisement created by Leo Burnett, Brazil for Akatu Institute, within the category: Public Interest, NGO.

Caption

Fight hunger by fighting waste.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: J. R. D'Elboux
Copywriter: Gustavo Soares
Photographer: Felipe Hellmeister
Digital Retouching: Furia
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Highest Rated

adsux's picture

i like the idea...
but i'm not sure it will affect people not to waste their food in order to help hunger in africa...
anyone in strategic planning can help?

true.. i'd like this ad to work, but how?

adsux
Activity Score 50
Art Director
adsux's picture

i like the idea...
but i'm not sure it will affect people not to waste their food in order to help hunger in africa...
anyone in strategic planning can help?

true.. i'd like this ad to work, but how?

adsux
Activity Score 50
Art Director
adsux's picture

on the second thought, if you don't put "fight for hunger by fighting waste" it might still can work for "conscious consumption"

adsux
Activity Score 50
Art Director
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