Fairy tale
Description
Print advertisement created by Fuel, Portugal for Ajuda de Mãe, within the category: Public Interest, NGO.
An early pregnancy is no fairy tale.
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos
Simple message, good execution.
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"I love some things, and don't love some other things."
That was my first reaction too: http://workthatmatters.blogspot.ca/2012/03/snow-white-and-seven-unwant...
wrong message: your logic, then don't have kids. is this woman married for not?
Don't love it.
From what I've heard, no pregnancy is a fairy tale. Is this for a nanny service or an abortion clinic?
Sinple and nice execution.
its a very old idea with a not so very new execution and the message lost in the execution -_- hmmmm
Is it an early pregnancy what is not a fairy tale, or having lots of kids? Because, being pregnant early doesn't mean that you will have lots of kids, as far as I know. And, also, having lots of kids doesn't necessarily means that you started early (well, in most of the cases, yes, but anyways).
Yes not so bad, but the message is not really on early pregnancy... but on multiple pregnancy...
IT'S BASIC :( ... NO CONCEPT, NOTHING!...Fairy Tales literalized
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