Description
Print advertisement created by Y&R, Brazil for Ajax, within the category: House, Garden.
Caption
A house should smell like a house.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriters: Alexandre Vilela, Felipe Gall
Client Team Directors: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi
Photographers: Art Luz Estúdio, Donaire
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, FabÃola Sidorenko
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriters: Alexandre Vilela, Felipe Gall
Client Team Directors: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi
Photographers: Art Luz Estúdio, Donaire
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, FabÃola Sidorenko
Sep 03, 2012 - 2:36lezy
really liked the thought and the execution is even better...
interesting n different...
plain awsmmmmmm....
Sep 03, 2012 - 10:16mr.x
A shoe that smells like a living room, is what this ad says to me. Pretty bad and farfetched.
Forsbergs Skola
Sep 05, 2012 - 3:51chicagohour
@mr.x..its other round
A living room that stinks like a shabby and worn out shoe...
Copywriter |
Hmmmmm
Sep 05, 2012 - 11:37robthelad
I like the idea. But I agree with Mr.X...
The art should have depicted a more, "The man who lived in a shoe" style house, you know the one, a big boot, front door in the heel, windows in the front toe area, a little garden out front with washing on the line.
So the shoe IS a house. Not a living room in a shoe.
Just my thoughts.
Copywriter at Mobious Ltd & Rare Bit Ltd
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