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Fish

Campaign
Agency Network: 
Published/Aired: 
October 2010
Ajax:  Fish

Description

Print advertisement created by Y&R, France for Ajax, within the category: House, Garden.

Caption

See the brighter side of life.

Advertising Agency: Y&R Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth
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Guest's picture

Fresh. New. Interesting for a old product like Ajax. Congrats.

Guest
Colish's picture

overpromissing.

Colish
Activity Score 146
Creative Director
burcinistanbul's picture

Now... At this point things get more confusing. This family is certainly living a lie. A big lie.

burcinistanbul
Activity Score 46
Copywriter
Guest's picture

The family living a lie is funny! But all Advertising is living a lie.
Decent ads for a hard-ass company.

Guest
kondensofke's picture

i like!

kondensofke
Activity Score 336
VU
Guest's picture

the concept is good, the photography and art direction awful.

Guest
Billoughsby's picture

They've made a simple joke about seeing things as better than they are, and tied it to a client product.

Doesn't rock the boat or create new forms, for sure, and it's like a lot of what's out there in the soft-sell, feel-good environment of women's magazines in which this ad is probably meant to be placed.

In other words, status quo, not awful.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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