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Fish

Campaign
Agency Network: 
Published/Aired: 
September 2012
Ajax:  Fish

Description

Print advertisement created by Y&R, Brazil for Ajax, within the category: House, Garden.

Caption

A house should smell like a house.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriters: Alexandre Vilela, Felipe Gall
Client Team Directors: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi
Photographers: Art Luz Estúdio, Donaire
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabíola Sidorenko
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cvchitale's picture

Nicely executed.....

cvchitale
Activity Score 1418
Copywriter
Ed Rapport's picture

i think sticking with smelly food concept and not throwing in the shoe would have been better.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
whitekaras's picture

shoes can be more common.

whitekaras
Activity Score 115
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