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Crown

Campaign
Agency Network: 
Published/Aired: 
October 2010
Ajax:  Crown

Description

Print advertisement created by Y&R, France for Ajax, within the category: House, Garden.

Caption

See the brighter side of life.

Advertising Agency: Y&R Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth
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Highest Rated

Dzsoi's picture

Talking about subjectivity... is that a fact that those other campaigns were forced?

Dzsoi
Activity Score 8611
Copywriter
HappyHour's picture

this works if you don't look or think too much into it. "such good floor shine that it makes things look better"
i don't really like the tag though.. a little too deep for a floor cleaner.

HappyHour
Activity Score 2381
Jotacef's picture

I think so too... it could work though

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Prime83's picture

Another campaign that overpromise. Is It that hard to ask "Planning" for a concrete insight and generate a GOOD idea from that?

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

Yes it is.

Guest
Dzsoi's picture

Good comment, and I would add the result of this overpromise is that the ad feels forced, as someone bellow pointed out.

Dzsoi
Activity Score 8611
Copywriter
Amish's picture

again?

Amish
Activity Score 61
burcinistanbul's picture

The girl gonna get cold...

burcinistanbul
Activity Score 46
Copywriter
tirthomitro's picture

way too forced!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture

Advertising is so subjective. There have been so many forced campaigns on here that people (some of you who commented above) liked.. and then forced campaigns like this one that you don't like. I personally think it's ok. Giving it 1 star or 2 is way too harsh.

atb2005
Activity Score 13557
Dzsoi's picture

Talking about subjectivity... is that a fact that those other campaigns were forced?

Dzsoi
Activity Score 8611
Copywriter
CUTIEPIE's picture

i agree w/u i dont think is that bad! A mom going through a shopping catalogue might just enjoy this! Easy to understand, simple, ok! maybe a nicer layout, a closer plane would've helped.

CUTIEPIE
Activity Score 347
Billoughsby's picture

I agree with you atb and cutiepie. Completely.

I have a feeling that this is one of those "uncool" clients, in the heart of most ad people, that no one here would want to admit to working on, and that THAT, rather than the quality of the ads, is the subtext to most these comments.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

She looks dead. Like an awkward reflect ghost.

Guest
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