Often times, Nigerians believe that certain things like cancer are not their ‘portion’ as a result of their status whether it is religion, financial or social. These creatives debunk this mentality by reminding the audience that unlike us-humans, Cancer has no regard for authority and status. To drive the message forward, we made use of relatable ad popular slangs that we often use to refer to ourselves when we consider ourselves worthy of said status.
Print advertisement created by The RedWoI.F Company, Nigeria for Airtel Nigeria, within the categories: Electronics, Technology, Public Interest, NGO.
Creative Director: Solomon Osafile
Art Directors: Adedayo Adeyemi, Hughes Ekpei, Kachi Ibejih, Bukola Elegbede
Copywriters: Oladunni Elemide Williams, Veronica Anani
Brand Managers: Omokehinde Thomas, Babatunde Itanola, Oyindamola Fashogbon, Funmilola Abimbola
Strategists: Yommi Alake, Adeola Jaiyesimi