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Housewife

Campaign
Agency Network: 
Published/Aired: 
July 2009
Airtel:  Housewife

Description

Photographer: Tarun Vishwa

Print advertisement created by Y&R, India for Airtel, within the category: Professional Services.

Caption

Don't lose your contacts when you drop your phone.

Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
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Highest Rated

DilipRevar's picture

Really superb

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
picntype's picture

great again, but what's that pigeon doing there?

picntype
Activity Score 175
Art Director
Guest's picture

great direction

Guest
Guest's picture

The pigeon is flying. That's what they do.

Fantastic campaign by the way.

Guest
Guest's picture

But i find it, an unwanted element. be cool :)

Guest
remotedt's picture

isn't the bird upside down...

remotedt
Activity Score 92
graphic designer
kergu's picture

está bien...

kergu
Activity Score 6795
shahidali's picture

like the drama!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jai hind's picture

adding pigeon makes the scene really dramatic

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

how could you come up with stuff like that!? It's brilliant. Feel like i need to guard my phone with my life.
Great job!

Guest
Emran Hayat's picture

such a nice campaign

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Good thinking :-)

Guest
Guest's picture

i love it

Guest
Notorious's picture

Now, that is what I call it entertaining.. simple, neat, clean ad

PEOPLE, Learn

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Bob08's picture

Incredible how many SMS need backup.
Why three identical advs?

Bob08
Activity Score 749
rolling.stone's picture

heu mate its not about saving SMS but its about saving and backup the contacts nos

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Chopper's picture

Who is that girl watching down under me?
I've not lost my phone. So why should I see death people down there?
You corrected properly the adv in the first one "Tourist" where finally I am the unlucky tourist who lost the phone: no one else.
Text color background to be improved.

Chopper
Activity Score 1015
Guest's picture
Guest
Guest's picture

lovely..........

Guest
DilipRevar's picture

Really superb

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
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