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Engineer

Campaign
Agency Network: 
Published/Aired: 
July 2009
Airtel:  Engineer

Description

Photographer: Tarun Vishwa

Print advertisement created by Y&R, India for Airtel, within the category: Professional Services.

Caption

Don't lose your contacts when you drop your phone.

Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
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Highest Rated

Guest's picture

great stuff

Guest
picntype's picture

yeah! it's more realistic. gave 10/10

picntype
Activity Score 175
Art Director
Guest's picture

What would be more realistic is if they came up with an execution that does not involve dropping a phone from 10 floors up. Most drops that kill your phone happen from about waist or desktop high.

Guest
Schizzy's picture

Awww... where's your sense of the dramatic?

Besides, people do drop their phones from incredible heights, though you may not encounter it every day. My wife dropped her phone down a flight of stairs once.

My only gripe is that the campaign uses the exact same executions for all three ads, just with different heads and ground.

Schizzy
Activity Score 203
Copywriter
Wordnerd's picture

problem is, as you might imagine, on a waist height drop, no one would get the idea. plus you'd need a really weird shot to get the scene. you need the feeling of scattering the contacts like the parts of the cellphone over a wide field

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

such a lovely campaign

Guest
Guest's picture

i love this campaign

Guest
Guest's picture

so little people in ur phone?

Guest
Guest's picture

love it damn cool....

Guest
Emran Hayat's picture

good job guys :o}

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

nice one.makes a lot of sense.

Guest
Guest's picture

Wow, one person is the ECD, the Account Sup AND the Art Director on these ads. When does he ever sleep, I wonder?

Guest
Guest's picture

That means it's a scam ad he attached to a real client. He probably had the idea, talked the client into, and since it was his baby he ran with it from there.

Guest
Guest's picture

great stuff

Guest
Bob08's picture

SMS backup, this what it's said.
Too many kept in memory.

Bob08
Activity Score 749
Chopper's picture

Who is that guy with the helmet watching down under me?
I've not lost my phone. So why should I see death people down there?
You corrected properly the adv in the first one "Tourist" where finally I am the unlucky tourist who lost the phone: no one else.

Chopper
Activity Score 1015
Guest's picture

GREAT campaign for an useless product :)
don't get me wrong. great visuals.

Guest
Guest's picture

been done guys, in film last year, same idea, just the people are alive! http://www.youtube.com/watch?v=wJGTkVmVYC4

Guest
Guest's picture
Guest
Guest's picture

very nice. good job guys. hey Brand guidelines?????Trihan YR Sri lanka

Guest
sunilcreates's picture

the Idea is good. but still a negative kinda stuff.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
K.I.D_PUNK's picture

I LOVE IT.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
mariolakownacka's picture

deserves the gold... I must say - it made me laugh like a child

mariolakownacka
Activity Score 30
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