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Spanky's picture

this feels very familiar. i'm pretty sure i've seen this done before.

Spanky
Activity Score 4899
Other
adadict's picture

I like it, but it makes you also think that somebody could have been playing in the hangar or in the airport and hit the plane with the ball before it took off.

adadict
Activity Score 49
Art Director
addyhoch10's picture

true.
maybe it would have been clearer if it was a view from under the plane and the mark was on the underside.

addyhoch10
Activity Score 2592
Art Director
twelve_noon's picture

the best execution of this idea has been done by a kids cereal brand (it was featured in archive a while ago) and showed two kids playing baseball and an airplane falling on the background...

twelve_noon
Activity Score 617
Creative Director
tikko's picture

NEXT

tikko
Activity Score 48
Copywriter
Vicky's picture

Yep...nothing new..

Vicky
Activity Score 375
Creative Director
postman's picture

OUT!

postman
Activity Score 951
Other
Rog's picture

...and Robinho can dive further. ;)

Yeah, nah.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

fractalrene's picture

Nice artwork man, the idea 2/3.

fractalrene
Activity Score 1504
Copywriter
Spanky's picture

it's a stock shot. so they can't even take credit for that.

Spanky
Activity Score 4899
Other
yudi's picture

OLD!!

yudi
Activity Score 255
Copywriter
cp's picture

quite interesting

cp
Activity Score 354
Creative Director
hang-the-dj's picture

Not again...sigh.

hang-the-dj
Activity Score 1262
Copywriter
Ant's picture

offside

Ant
Activity Score 64
Art Director
Yr's picture

soccer in hangar... so what? (:

Yr
Activity Score 168
Copywriter
A. J. SMITH's picture

Yeah you can't award it for originality, but as a concept it communicates. From a creatives point of view - tired old formula, from a punters point of view - great! And we don't do them to win awards but to communicated messages/sell products, right?

-----------------------------
Rules?! What rules?

A. J. SMITH
Activity Score 2822
Spanky's picture

i expect a little more from TBWA São Paulo. when you work there, you're supposed to be the one being copied.

Spanky
Activity Score 4899
Other
A. J. SMITH's picture

Good point.

You're supposed to be the one being copied. Good way of looking at it.

Going to remember that! ;-)

A. J. SMITH
Activity Score 2822
sam4grafix's picture

naaaa...... the logo can be ... milk product.. energy drink.. so its not JUST made 4 adidas!!...

sam4grafix
Activity Score 94
Art Director at IMPACT BBDO, DUBAI |

ITS ALL BEEN DONE!

kalpesh78's picture

what if the kids were playing football on an airfield and someone hit the ball on the aircraft. nobody cleans the aircraft and its taken off.. ;p

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

sundope's picture

this add doesn't work... naaa.. could be better...

sundope
Activity Score 6
Other
credosian's picture

I agree wid sam4grafix.

so u see, next time u see such a crappy thing-- remember to put more than one logo into it--- so atleast you'll get ur money's worth from multiple clients for letting out such ...err...ADs.

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

Boris's picture

did they hit it with the plane on the ground?

Boris
Activity Score 98
Copywriter
Matt in Western Australia's picture

Christ I don't think much of the art direction. Took me ages to see the ball print. Idea seems okay, poorly executed.

Matt in Western...
Activity Score 4
Other
SlimRich's picture

it dont just hit me but i think we should start with the lame copy...

SlimRich
Activity Score 81
Art Director at Art Manager at Dmessage SL
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