Place of Dreams, Disneyland

Campaign
Agency Network: 
Published/Aired: 
December 2010
Air France:  Place of Dreams, Disneyland

Description

Print advertisement created by Ilde CS, France for Air France, within the category: Transport.

Caption

Discover Disneyland Paris. Discover a place of dreams with Air France.

Advertising Agency: Ilde CS, Madrid, Spain
Creative: Ilde Cárdenes Santana
Photographer: Gettyimages
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shah wali jan's picture

nice idea i agree

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
suresh90's picture

super :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

cmotan's picture

I think photoshop work could be much, much better in both layouts.

cmotan
Activity Score 189
Art Director at banda.bg
morse's picture

I agree. Photoshop is poor. Looks really fake.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ilde's picture

Totally agree with the comments about photoshop retouching. The picture is so image bank. Not retouched. It is true that could be much improved by a touch-able. Getty to the bonfire ;).

Thanks for you comments.

Ilde
Activity Score 15
Art Director
JeffGreenhouse's picture

Even if you can't do a more natural cloud render, at least they could play with the color balance on the artificial clouds to match the tone of the real ones. I expect better for a brand like this.

JeffGreenhouse
Activity Score 310
Sdb's picture

However, its better than the previous one..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
dadada's picture

idea not bad, retouching bad.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Billoughsby's picture

Looks like a client review PDF from an early round. I hope the actual printed version has better realization of the cloud castle.

Billoughsby
Activity Score 5160
Art Director |

That's it.

TommyO's picture

Wow, I see penises in the sky!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

HDCW's picture
HDCW
Activity Score 22
Art Director at İstanbul
Billoughsby's picture

HDCW, we owe you one. They had this done by lunch and home in time for corn flakes. Disgusting.

Billoughsby
Activity Score 5160
Art Director |

That's it.

Ilde's picture

A little late in realizing Billoughsby, makes this clear in the section of photographer (Gettyimages), and put it in a few previous posts:

" Totally agree with the comments about photoshop retouching.THE PICTURE IS SO IMAGE BANK. Not retouched. It is true that could be much improved by a touch-able. Getty to the bonfire ;)."

This ad does not prove anything about art direction only conceptualize an idea. Here we all advertising but few read. ;)

Regards.

Ilde
Activity Score 15
Art Director
Billoughsby's picture

Bet: I took more time reading this thread than you spent making the ad.

There's nothing conceptual to it. The totality of the thing is a dropped-in stock image with a logo.

Nice try, though. ;)

Billoughsby
Activity Score 5160
Art Director |

That's it.

Ilde's picture

psychoanalysis + dream + clouds

Sure you take some more time to decipher this.

Ilde
Activity Score 15
Art Director
Billoughsby's picture

There ya go. Way too deep for us!

Have a happy new year, ilde

Billoughsby
Activity Score 5160
Art Director |

That's it.

rickyvinluan's picture

bad. bad. bad. hey improve your photoshop works.

rickyvinluan
Activity Score 40
Graphic Designer at Dubai, UAE
MidasTouch's picture

I prefer the new french campain of Disney "et vous, vous leurs annoncez quand"? (and you, when do you tell them?)
http://www.youtube.com/watch?v=fg7cGNJJl8Q
It's easy but it works.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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