Agency Network: 
October 2008
Air France:  Parasol


Print advertisement created by Euro RSCG, France for Air France, within the category: Transport.

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita
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sachio's picture

beautiful. That said, I wish the text was a little bit lower on the page. But otherwise - this is by far the most beautiful of the three. Honestly, it looks so good that I can't be bothered to figure out what it means. Problem? I just want to look at it.

Activity Score 78
Advocatus Diaboli
Grrrr's picture

OK, no problem, I fancy her, too, but she doesn't deserve hair coming out of her ear nor a cut-off head. Otherwise, a very Paris-Match look...

Activity Score 1943
teenie's picture

Talk about the client talking about themselves.

And lovely touch with the asterisk next to "committed". Guess they've got restrictions on how committed they really are...

Activity Score 1886
john ler's picture

More frightening than Friday the 13th, more boring than the Jaws of Death, more crual than Freddy Krueger... Airfrance endless print ads.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
tantrik_indian's picture

I should congratulate Air France and their ad agency for saying the right things at the right time now that the world is getting increasingly conscious about ecological issues. Excellent strategy.

Activity Score 953
Copywriter |

~~this paranoid survived!~~

WWWorker's picture

Boring, boring, boring. Time has come for environment commitment, but for creativity too ! This is polluting advertisement...

Activity Score 121
raavigeorgian's picture

nmaking the sky the best place on earth- great copy

Activity Score 2434
Art Director at New Delhi
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