Description
Print advertisement created by Publicis, Australia for Air Asia, within the category: Transport.
Fly direct to Kuala Lumpur, then on to Asia’s best breaks. And you can bring your board for just $35. Book at airasia.com, mobile.airasia.com or call 1300 760 330. Holiday package deals at airasiago.com
Creative Director: Andy Ward
Art Director: Ian de Raat
Copywriter: Andy Bird
Photographer: John Bowden
Retouching: Ian de Raat
Account Director: Janelle Edmonds
Account Manager: Andy Clifford

It takes me few seconds to find out what was the yellow thing... It looks like miso soup.
A little too forced for me.
That's me!
http://resiseymilim.wordpress.com
...but great art!!
they showed me a picture & i laughed
dignity has never been photographed

It takes me few seconds to find out what was the yellow thing... It looks like miso soup.

i agree with mad max.....
Nice
Digital product designer | Custom URL shortener and smart links

Heyy that's great. Surfers get it, for sure (cause I'm one). Very cool!
Maybe a bit forced, not that much it would bother me. Clean idea.