Chiang Mai

Campaign
Agency Network: 
Published/Aired: 
June 2015
Air Asia:  Chiang Mai

Description

Print advertisement created by BBDO, Thailand for Air Asia, within the category: Transport.

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Anuwat Nitipanont
Creative Director: Anuwat Nitipanont
Art Director: Kantapon Metheekul
Copywriter: Thiti Boonkerd
Production Company: Montage Studio
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Highest Rated

damnson's picture

But would you give it a Lion as well?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I give the concept a pass.

kleenex
Activity Score 57895
Web Designer/Developer
damnson's picture

But would you give it a Lion as well?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

A bronze medal at best. I have seen the calendar idea used before. Even one at this site and that published ad could not even get the days on the calendar right at all.

kleenex
Activity Score 57895
Web Designer/Developer
Noswadizzle's picture

Don’t like it but don’t hate it. it needs to be more developed. Also, if its better on weekdays why is the entire month filled with the picture? Are the people on the side suppose to show how they go on the weekend only?

Noswadizzle
Activity Score 484

Noswadizzle

Isaac Magaña's picture

Mmm yes. That's exactly the point hahahaha

Isaac Magaña
Activity Score 5
Noswadizzle's picture

Then its more an advertisement for the destination and not the airline.

Don’t troll Isaac...a suggestion.

Noswadizzle
Activity Score 484

Noswadizzle

Temple's picture

I like it.

Temple
Activity Score 11341
Creative Director
Dzsoi's picture

Calendar is an overused tool in advertising but the concept is different enough to validate the use of it.
An instant get idea. That's good.

Dzsoi
Activity Score 8609
Copywriter
Arkadiusz's picture

I'm not thrilled, but there is an interesting idea in it.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

ttt's picture

Hum.

ttt
Activity Score 252
Creative Director |

...

@minas_mars's picture

I count 4 highlighted weekends.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

SoCH_TO's picture

Nice work !

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

ateam's picture

sharp!

ateam
Activity Score 324
vegan's picture

cool

vegan
Activity Score 84
jtlau's picture

I think they trying to say travel on weekdays is better than weekend; less crowded and more privacy. Weekend is the most tourist gathered days so you can't really enjoy the place and relax.....

jtlau
Activity Score 2
Graphic Designer |

JT Lau

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