Big world, Polar caps

Agency Network: 
February 2010
Aigo:  Big world, Polar caps


Print advertisement created by Ogilvy, China for Aigo, within the category: Electronics, Technology.

Advertising Agency: Raynet-Ogilvy, Shenyang in the Liaoning, China
Creative Director: Lance Ma
Art Director / Copywriter: Shuang Xie
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Highest Rated

pepsiice's picture

eerrrr... don't get it either XD

Activity Score 253
Graphic Designer
Marlus Lau's picture

I believe many wont' get it. Anyway, it doesn't impress.

What are they trying to sell? You will take pictures of the whole world or the camera has a wide angle lens?

Maybe I didn't get it.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
aigo's picture

i find the aigo T1260 digital camera only need $149.99 at ,and you can find some coupons on

Activity Score 4
Reality Check's picture

The seamless retouching, art direction and concept are subtle and graceful.

Reality Check
Activity Score 2549
ek kanya's picture

i dont get it. what is the product?

is it a wide angle lens?

what are the product attributes?

that its a wide angle lens?

whats the benefit of using this product? that I can shoot polar bears witout getting killed? then itshould be an ad for a tele photo lens, no?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

Kateter's picture

penguins live on the south pole, polar bears on the north pole.
with wide lens you can take a photo of both in one shot.

nothing special.

Activity Score 2029
Chori Arg's picture

many people doesn't know that penguins and polar bears live appart. thats a reason this piece can fail.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
shitix-'s picture


Activity Score 232
shitix-'s picture


Activity Score 232
FeliUmc's picture

I learn something new today watching ads! (i was interesed to)
-target people hate ads...

Activity Score 44
J Designer's picture

I thought this was a fair idea. What do they teach in school if people don’t know simple facts like penguins live in the South Pole, polar bears live in North Pole.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
J Designer's picture

Sorry double post.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
pepsiice's picture

eerrrr... don't get it either XD

Activity Score 253
Graphic Designer
jorj's picture

Done before

Activity Score 638
Art Director at Senior Art Director
andyStock's picture

I didn't get this at all, until I read the comments on here to see that penguins live on one pole and polar bears the other - you learn something new every day!

I suspect there are loads of others who don;t know about the 2 animals living on different poles, so for that reason I don't think that this advert works.

Visit our blog -

Activity Score 666
gmint7's picture

at least say wide-lens or something....

Activity Score 2675
Art Director at ad grad @ S Francisco |


advocate's picture

nice postcard

Activity Score 268
Art Director at Philippines
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