Make love, 4

Campaign
Agency Network: 
Published/Aired: 
June 2016
Aides: Make love, 4

Description

Until July 10th, the whole world will be flocking to France to be thrilled by football. Each day, hundrerds of thousands of people from dozens of different countries will celebrate the event, giving way to thousands of potential encounters. For AIDES, the message was immediate and obvious « blend together, safe together. »
By highlighting fraternity between people and countries, and celebrating all sexualities, AIDES stays true to its off-the-wall and provocative state of mind.

Print advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Caption

Make love not war.

Advertising Agency: TBWA\Paris, France
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Mirella Ghil
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director : Olivier Mularski
Copywriter: David Philip
Art Buyer: Isabelle Jaubert
Print Producer: Laurence Collavini
Photographer: Eric Troaré
Body painter: Guido Daniele
Retouching studio: CHIC Paris
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Highest Rated

Temple's picture

it's so politically correct it even has the gay couple, in case someone complained. Shame noone will complain about the shittiness of the idea.

Temple
Activity Score 11341
Creative Director
Temple's picture

it's so politically correct it even has the gay couple, in case someone complained. Shame noone will complain about the shittiness of the idea.

Temple
Activity Score 11341
Creative Director
damnson's picture

Oh, I will. It's a piece of crap.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Reality Check's picture

If not an entirely successful campaign, it is a bold and provocative one.

Reality Check
Activity Score 2547
kleenex's picture

Sure is bold, but I do not like it that much.

kleenex
Activity Score 57873
Web Designer/Developer
IrisPlane's picture

And on top of that the concept is not new...
http://adsoftheworld.com/media/print/zim_love_is_colorful_3

IrisPlane
Activity Score 2
Scammy Hagar's picture

First thought.

Scammy Hagar
Activity Score 26
hotfish72's picture

Bold but old.

hotfish72
Activity Score 140
Creative Director
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