Agency Network: 
November 2017
Aides: Love


A short text, two possible readings, the campaign reveals with poetry the importance of preserving love and continuing the struggle, with a new mode of action : the donation by SMS.

Print advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Advertising Agency: TBWA\Paris, France
Client Team: Christian Andreo, Nathalie Gautier, Antoine Henry, Charmaine Da Costa Soares
Account Management: Anne Vincent, Véronique Fourniotakis, Marion Floch, Thomas Devynck
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors / Copywriters: François Claux, Swann Richard
Sound Producing: TBWA\Else
Chief Executive Officer: Maxime Boiron
Head of Sound and Music: Olivier Lefebvre
Music Producer: Fabrice Pouvreau
Music AD: Ferdinand Huet
Composer: Nicolas Neidhardt
Arrangement: Guillaume Le Guen, Sebastien Cannas
Print Producing: Laurence Collavini
Typographer: Maxime Rebière
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