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Tongue

Campaign
Agency Network: 
Published/Aired: 
September 2010
AIA:  Tongue

Description

Print advertisement created by Sengeworks, United States for AIA, within the category: Professional Services.

Caption

Misbehaviour is rising.
Test scores are falling.
The superintendent needs answers now.
From an architect.

Advertising Agency: Sengeworks, Baltimore, USA
Art Director: Bill Senge
Copywriter: Scott Rasmussen
Photographer: Jason Hetherington
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jackmancer2017's picture

I don't really get this campaign :<

jackmancer2017
Pedestrian's picture

Bad art direction. Bad, repetitive copy.

Pedestrian
Activity Score 492
shortafella's picture

this is hard to understand and when you get it it's not big deal. next.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

atb2005's picture

Copy is good; art is a disaster.

atb2005
Activity Score 13557
Guest's picture

I think it's making the valid point that architecture goes deeper than designing a building and encouraging people to look to architects for answers. I just wonder where these ads were placed.

Guest
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