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Sick kid

Campaign
Agency Network: 
Published/Aired: 
September 2010
AIA:  Sick kid

Description

Print advertisement created by Sengeworks, United States for AIA, within the category: Professional Services.

Caption

He feels yucky.
He's frightened.
He has butterflies in his stomach.
Get an architect in here stat.

Advertising Agency: Sengeworks, Baltimore, USA
Art Director: Bill Senge
Copywriter: Scott Rasmussen
Photographer: Jason Hetherington
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Guest's picture

"Get an architect in here stat." <- uh... is it just me or is there some error here?

Guest
Guest's picture

'Stat', generally used in medical terms, basically means "as soon as possible". Doesn't appeal to the masses though!

Guest
Guest's picture

Yeah - Stat is short for 'Statim', means immediately. Regardless, not very good work

Guest
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