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Luna Park

Agency Network: 
Published/Aired: 
April 2010
AIA:  Luna Park
AIA Print Ad -  Luna Park

Description

Print advertisement created by DDB, Italy for AIA, within the category: Industrial, Agriculture.

Caption

Add fun to your meal.

Advertising Agency: DDB Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Copywriter: Riccardo Ciunci
Art director: Mattia Montanari
Post production: Roque
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aaaron's picture

The same old song...

aaaron
Activity Score 103
Art Director
pepsitrev's picture

as an ex carnie i think this is a cool pic but boring way to get kids to eat

pepsitrev
Activity Score 27
General Manager |

pepsi for the 60s generation and still going strong

thedesignaddict's picture

Come on guys. You make no effort to tell us what the heck AIA actually is.

Fail.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Paloma's picture

No, it's not fun guys

Paloma
Activity Score 531
xcreativity's picture

forced.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

atb2005's picture

AIA is Agricola Italiana Alimentare, one of the top names in the poultry sector in Europe and a leader in the fresh products segment. That being said, I want to know what's wrong with Italian advertising. How is it possible that this country, which has so much creative talent, continues to churn out these nonsensical campaigns?? What's this ad saying? That eating chicken or turkey is fun? And this comes from DDB!

This is the other image in this campaign (not sure why it does not show, next to this one):

http://adsoftheworld.com/media/print/aia_aladdin

atb2005
Activity Score 13557
Zenterdome's picture

Boring concept, sorry.

Zenterdome
Activity Score 46
bobby666's picture

sorry guys. the ad has failed to communicate the message.

bobby666
Activity Score 1462
RMG Connect, India
Muhammad Imran's picture

Like the ad very much, its good and I can see the effort to create this beauty, guys you have to see this ad by the kid eye...

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Singularity's picture

I'd rather see the "fun" object made of food. That might make this much clearer to a viewer unfamiliar with the brand.

- Jeff

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

smartbox's picture

Really forced

smartbox
Activity Score 177
everartz's picture

the only thing i like here is the angle from which the plate is taken.. but apart from the its nothing impressive

everartz
Activity Score 7613
Art Director |

| everartz |

akshaysrikar's picture

enjoy my meal, eating what??? an amusement park???

there is no creative thought in this ad...

enjoyment = amusement park
so put it on the plate... viola... done..

akshaysrikar
Activity Score 420
India
art.vs.commerce's picture

left confused

art.vs.commerce
Activity Score 566
Art Director
Dzsoi's picture

Holy sh*t, after they've found out the "meal is fun" message, they spent no more than 1 minute to come up with a creative. This is not just a first idea. This is a totally lame and wrong first idea.

Dzsoi
Activity Score 8609
Copywriter
Tommy G.'s picture

Inspiring concept. The Art Direction could have been a bit better.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Cioccolato13's picture

cliche..!! bad..!!

Cioccolato13
Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

Cioccolato13's picture

cliche..!! bad..!!

Cioccolato13
Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

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