Luna Park

Agency Network: 
April 2010
AIA:  Luna Park
AIA Print Ad -  Luna Park


Print advertisement created by DDB, Italy for AIA, within the category: Industrial, Agriculture.


Add fun to your meal.

Advertising Agency: DDB Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Copywriter: Riccardo Ciunci
Art director: Mattia Montanari
Post production: Roque
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aaaron's picture

The same old song...

Activity Score 103
Art Director
pepsitrev's picture

as an ex carnie i think this is a cool pic but boring way to get kids to eat

Activity Score 27
General Manager |

pepsi for the 60s generation and still going strong

Paloma's picture

No, it's not fun guys

Activity Score 531
xcreativity's picture


Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

atb2005's picture

AIA is Agricola Italiana Alimentare, one of the top names in the poultry sector in Europe and a leader in the fresh products segment. That being said, I want to know what's wrong with Italian advertising. How is it possible that this country, which has so much creative talent, continues to churn out these nonsensical campaigns?? What's this ad saying? That eating chicken or turkey is fun? And this comes from DDB!

This is the other image in this campaign (not sure why it does not show, next to this one):

Activity Score 13547
Zenterdome's picture

Boring concept, sorry.

Activity Score 46
bobby666's picture

sorry guys. the ad has failed to communicate the message.

Activity Score 1462
RMG Connect, India
Muhammad Imran's picture

Like the ad very much, its good and I can see the effort to create this beauty, guys you have to see this ad by the kid eye...

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Singularity's picture

I'd rather see the "fun" object made of food. That might make this much clearer to a viewer unfamiliar with the brand.

- Jeff

Activity Score 202
General Manager at Singularity Design |

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smartbox's picture

Really forced

Activity Score 177
everartz's picture

the only thing i like here is the angle from which the plate is taken.. but apart from the its nothing impressive

Activity Score 7613
Art Director |

| everartz |

akshaysrikar's picture

enjoy my meal, eating what??? an amusement park???

there is no creative thought in this ad...

enjoyment = amusement park
so put it on the plate... viola... done..

Activity Score 418
art.vs.commerce's picture

left confused

Activity Score 566
Art Director
Dzsoi's picture

Holy sh*t, after they've found out the "meal is fun" message, they spent no more than 1 minute to come up with a creative. This is not just a first idea. This is a totally lame and wrong first idea.

Activity Score 8603
Tommy G.'s picture

Inspiring concept. The Art Direction could have been a bit better.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Cioccolato13's picture

cliche..!! bad..!!

Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

Cioccolato13's picture

cliche..!! bad..!!

Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

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