Pop Up House

Agency Network: 
Published/Aired: 
September 2010
Ahon:  Pop Up House
Ahon Print Ad -  Pop Up House

Description

The project shows How a donation for building homes for typhoon victims also helps the advertiser Through Project AHON, media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross.

Print advertisement created by BBDO, Philippines for Ahon, within the category: Public Interest, NGO.

Advertising Agency: BBDO Guerrero \ Proximity, Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director / Copywriter: Tin Sanchez
Creative Director / Art Director: Brandie Tan
Art Directors: Peepo David, Dennis Nierra
Producer: Al Salvador
Retoucher: Manny Vailoces
Account Manager: Marion Manalo, Belay Santillan
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LeeHarvey's picture

Pop-up ads are always nice but nothing new. Besides that they're very expensive and that's strange if you're a fundraiser, in my humble opinion....

LeeHarvey
Activity Score 3043
Creative Director
atb2005's picture

I like it, but this particular placement in some Flow magazine did not seem to raise much money.. Enough to build just one house.

atb2005
Activity Score 13547
jackblack's picture

They should have just donated the media spend and did a video why they did it.

jackblack
Activity Score 2366
Art Director
Guest's picture

they actually did.

Guest
Guest's picture

妈比 都是英语

Guest
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