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UnRomantic-Songs

Agency Network: 
Published/Aired: 
November 2019
Aguardiente Origen: UnRomantic-Songs
Aguardiente Origen: UnRomantic-Songs
Aguardiente Origen: UnRomantic-Songs
Aguardiente Origen Print Ad - UnRomantic-Songs
Aguardiente Origen Print Ad - UnRomantic-Songs
Aguardiente Origen Print Ad - UnRomantic-Songs

Description

Today’s music is criticized because of their misogynistic lyrics that romanticize this behavior; however, this was also common in the past, but nobody seemed to care or say anything about it. That’s why, on International Men's Day, we chose some classic songs to expose the permanence of this toxic reality and to make a toast for the men who are not part of this tradition.

Print advertisement created by MullenLowe, Ecuador for Aguardiente Origen, within the category: Alcoholic Drinks.

Advertising Agency: MullenLowe-Delta, Guayaquil, Ecuador
General Creative Director: Carlos Vergara
Creative Director: Miguel Cedeño
Copy: Juan Encalada
Digital Content: Germán Demey
Art Director: Jason Blanco
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