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Cold

Campaign
Agency Network: 
Published/Aired: 
June 2010
Agente Cidadão:  Cold

Description

This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.

Print advertisement created by Ogilvy, Brazil for Agente Cidadão, within the category: Public Interest, NGO.

Caption

Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
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Hibon's picture

Very nice.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

and zero cust...

great

Guest
Guest's picture

the video of the action is better...
congratulation...

Guest
Guest's picture

pretty relevant!

Guest
Marlus Lau's picture

This is good!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
creathinker's picture

When you get it right - it feels right!!! well done

creathinker
Activity Score 2
Creative Director at JPA |

Thomas H Whitney
Creative Thinker
JPA Malta

Guest's picture

The best off!!! Congratulation!!!!

I will Donte...

Guest
Guest's picture

Congratulation.... the best off!!!

Guest
mikistefanoski's picture

very original!

mikistefanoski
Activity Score 195
Graphic Designer at Saatchi & Saatchi
r3dcube's picture

nailed!

r3dcube
Activity Score 11
Art Director at CRUSH advertising indonesia
Guest's picture

hard and efficiently... congratulation

Guest
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