Blanket

Campaign
Agency Network: 
Published/Aired: 
June 2010
Agente Cidadão:  Blanket

Description

his year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.

Print advertisement created by Ogilvy, Brazil for Agente Cidadão, within the category: Public Interest, NGO.

Caption

Their blanket is also made with paper. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
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Highest Rated

Guest's picture

its a good idea. its so better than pre video ads.

Guest
Guest's picture

its a good idea. its so better than pre video ads.

Guest
dollypoppin's picture

Great work!

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

dollypoppin's picture

Great work!

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Very good idea!!!

Guest
sandipkayal's picture

great idea

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

CUTIEPIE's picture

i think its a bit cruel! somehow it looks like the paper clothing is there teasing the poor man that cant use it, showing to everybody that he is cold as hell! He is standing there next to the closet and not being able to cover himself. Maybe thats the correct feeling to make me give him some clothes, i dont know, just as it is its cruel to me. Maybe if that were a place where this people could get some clothes it would be better. I guess if i passed by id give the clothes to him instead of going to the donation place.

CUTIEPIE
Activity Score 339
Jupiter's picture

good idea...but is this for real? the closet pasted on the wall looked fake... actual site photo would be great:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Adaddicted's picture

Advertising happens only in Brazil??!!

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Guest's picture

Jupiter, check how the campaign was made on www.youtube.com/agentecidadao. nothing fake! well done!

Guest
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