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Agency Network: 
Published/Aired: 
August 2018
Agência Nacional de Transportes Terrestres: Emojis, 3

Description

The use of mobile phones while driving is the third largest cause of road traffic deaths in Brazil. According to NHTSA (National Highway Traffic Safety Administration - USA), the use of the device increases by 400% the risk of accidents. Rate reaffirmed by the CESVI’s study (Center for Experimentation and Road Safety), which states that looking away to respond a message at 80km/h is comparable to driving for a whole football field extension with eyes closed.

Print advertisement created by Fields360, Brazil for Agência Nacional de Transportes Terrestres, within the category: Public Interest, NGO.

Caption

Traffic also responds. Don't text and drive.

Advertising Agency: Fields360, Brasilia, Brazil
Managing Director: Ruskaya Zanini
Chief Creative Officer: Thiago Reis
Art Director: Vitor Fubü
Copywriter: Rafael Paulino
Photographer: Cival Junior
Retoucher: Maxwell Junior
Approval: Alberto Angra
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