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amsterdam73's picture

that's a better line fur sure.
With a subheading: Spare water, spare the planet (or something like that to explain the visual)

PS This ad has been done. read along ;-)

amsterdam73
Activity Score 374
Copywriter
sumsum's picture

i dont get the line... but i like the visual

sumsum
Activity Score 613
copywriter
mrtalented's picture

water is thirsty? worst line i've ever seen so far.

mrtalented
Activity Score 2171
Creative Director
peak900's picture

"Our City is thirsty" would be IMHO the better line ...
I like the visual, too.

peak900
Activity Score 211
Copywriter
amsterdam73's picture

that's a better line fur sure.
With a subheading: Spare water, spare the planet (or something like that to explain the visual)

PS This ad has been done. read along ;-)

amsterdam73
Activity Score 374
Copywriter
Alistair C.'s picture

great visual, it could work for a real estate/ development agency with a claim like "we can develop a flourishing city even in the desert".

it could also stand for water shortage awareness/ ecology project... but... what is this silly line? it's not even poetic.

Alistair C.
Activity Score 692
Copywriter
WeirdDog's picture
WeirdDog
Activity Score 209
kurtberengeiger's picture

Oh. That's been very done. Almost exactly done... With a better line...

kurtberengeiger
Activity Score 7323
Copywriter
edragal's picture

well seen. Too close to be a coincidence...

edragal
Activity Score 44
Copywriter
krautland's picture

damn, you are right. these guys can't claim they didn't know about that, it's just too close.

krautland
Activity Score 3216
Art Director at erm... no calls please.
cheza's picture

If no one can catch the coincidence, that'd be the day... Super obvious ._.;.

cheza
Activity Score 100
Graphic Designer
but_why's picture

Busted!

but_why
Activity Score 280
Watford
wildbore's picture

nice visual.but something missing in d copy.

wildbore
Activity Score 749
Creative Director at - - -
Davosk's picture

They have used the same library photo as in the Greenpeace one from Greece, but here the execution is way better. Shame it's a direct rip-off.

Davosk
Activity Score 4813
Art Director
Rog's picture

Sainters v Port Power this weekend, Davosk.

Go Power!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Jimmie's picture

Nice visual but the question is: what for?

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Ariatán's picture

Debería darles verguenza, copiarse de esta manera...y que copy tan malo.

Ariatán
Activity Score 66
Copywriter
Kateter's picture

water is thirsty???????

wtf?

Kateter
Activity Score 2029
Copywriter
Rami Qaddoumi's picture

amaziiiiiiing

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
vote4pedro's picture

vote4pedro
Activity Score 4601
Copywriter
Rog's picture

Owned.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

back2b's picture

I rather think they are being honest about the fact that Greenpeace used the idea before.
So instead of hiding the fact by using a different image they just executed it far better.
Don't you think?

Great photoshop work!

back2b
Activity Score 191
Other
vote4pedro's picture

if they were being honest, they would have listed the creatives who came up with the idea.

vote4pedro
Activity Score 4601
Copywriter
amsterdam73's picture

True. Better executed. But done.
Is a better execution of an idea thought of by two sweating creatives with less budget to make an 'Archive ad' a beter one? I don't think so. It's the idea that counts, not the execution (luckily most of the time).

amsterdam73
Activity Score 374
Copywriter
back2b's picture

Yeah, I see your point.
But a good idea that suffers from bad execution doesn't excel either.

"Talent imitates, genius steals."
TS Eliot

back2b
Activity Score 191
Other
alid's picture

ah what now?! love the visual!

alid
Activity Score 9
Griffith University
karra98's picture

Students?

karra98
Activity Score 48
Copywriter |

FRG

Guest's picture

U guys dont get the copy cuz you can't think. True it is a copy of greenpeace (but way better).
Anyway the copy is great if you get the idea, which implies the heavy drought that was going on in the city at that moment. "Our water is thirsty" very easy to catch!!! It's an irony!!!
Great ad (tho I agree they should mention the original creators too)

Guest
Guest's picture

This is fantastic and active

Guest
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