Description
Print advertisement created by Y&R, Australia for AFL, within the category: Recreation, Leisure.
Caption
Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding?
In a league of its own.
Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulsen
Art Director: Frank Muller
Copywriter: Katie Britton
Photographer: Christopher Tovo (christophertovo.com)
Retouching: Malcolm Stark
Creative Director: Ben Coulsen
Art Director: Frank Muller
Copywriter: Katie Britton
Photographer: Christopher Tovo (christophertovo.com)
Retouching: Malcolm Stark
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Jul 10, 2009 - 2:11Guest
These are terrible,
the lines are long and clunky,
the re-touching is off, lighting and grain.
such a big TVC should have had more care with the print
Jul 10, 2009 - 3:09alexander_bickov
Dynamic idea
Creative Director |
Digital product designer | Custom URL shortener and smart links
Jul 10, 2009 - 6:34Guest
AFL advertising used to be brilliant. These are ca-ca.
Jul 10, 2009 - 13:36Guest
It's good stuff.
Jul 15, 2009 - 7:30Jakarta Jack
pretty awful campaign. not a bad thought but probably 70+ times in each internal review the creative team couldn't make it work.
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