NFL

Campaign
Agency Network: 
Published/Aired: 
May 2009
AFL:  NFL

Description

Print advertisement created by Y&R, Australia for AFL, within the category: Recreation, Leisure.

Caption

Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding?
In a league of its own.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulsen
Art Director: Frank Muller
Copywriter: Katie Britton
Photographer: Christopher Tovo (christophertovo.com)
Retouching: Malcolm Stark
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Guest's picture

These are terrible,

the lines are long and clunky,
the re-touching is off, lighting and grain.

such a big TVC should have had more care with the print

Guest
alexander_bickov's picture

Dynamic idea

alexander_bickov
Activity Score 3281
Guest's picture

AFL advertising used to be brilliant. These are ca-ca.

Guest
mpared's picture

i like them !!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

It's good stuff.

Guest
Jakarta Jack's picture

pretty awful campaign. not a bad thought but probably 70+ times in each internal review the creative team couldn't make it work.

Jakarta Jack
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