Living out of loans and stretching every penny is a reality many Mexicans go through payday to payday. When hunger arrives and money runs out people tend to pawn their belongings; and sometimes, if there’s no other option, they look for any food substitutes. We took the concept of “eating oneself up” and took it to the next level, where hunger and creativity meets.
In order to help those whose payroll is registered through Banco Afirme, the product Anticipo de Nómina (Early Wage) was created; it allows customers to withdraw money from their payroll before their payday, at any time in any Afirme ATM.
Print advertisement created by Grupo LVT, Mexico for Afirme, within the category: Finance.
Group Creative Director: Dante Hernández Delgado
Art Directors: Gabriela Valenzuela Peregrina, Dante Hernández
Copywriter: Dante Hernández Delgado
Illustrator: Caetano Silva
Creative VP: Lorena Villarreal Treviño
General Creative Director: Denisse Chapa Tijerina
Agency Producer: Jorge Santoy