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Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Trampoline, Canada for Aerobics First, within the category: Retail Services.

Caption

Runners find the more they run, the longer they can go. Their partners find the same thing.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
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Inverted's picture

so so so so bad

Inverted
Activity Score 193
Westerdals
sumsum's picture

it's not that bad. finally a gym ad that communicates the real benefit of working out: having more sex. that's the point. solid work.

sumsum
Activity Score 613
copywriter
Jet Propulsion Lab's picture

It's really not THAT bad if you're among their outdoorsy twenty-something, brainless, oversexed, one-track minded target that watch Big Brother and American Idol and all the other mind-bogglingly exciting reality shows. Actually, it's brilliant!! It's definitely in their language and frame of mentality.

And BTW, it's not a gym ad. It's a friggin' sporting goods store!!
What a perfect strategy, eh? : (

Atrocious writing to boot...

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

This is a campaign that you either hate or love!

ivan
Creative Director at Ads of the World
wing2aska's picture

Well, at least this campaign talks to me, in a way I liked

wing2aska
Activity Score 58
copywriter
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