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Surreal, 2

Campaign
Agency Network: 
Published/Aired: 
September 2008
AE:  Surreal, 2
AE Print Ad -  Surreal, 2

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Brazil for AE, within the category: Finance.

Caption

Don't be lost in the weird world of investments.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel
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crashdummyglory's picture

I looooov it. finally advertising rises to touch the high cloud of art.

crashdummyglory
Activity Score 39
wha...
everartz's picture

just perfect, and i think there is a political message implied in there...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

i like it. another dali, but creative this time. i like the typo too

Guest
Guest's picture

lovely

Guest
Guest's picture

For some reason, I prefer this execution to the "Lion" one. But it's a very good, eye-grabbing interpretation of the creative brief.

Guest
floydeepurple's picture

fantastico! brillianto! hats offo!!

floydeepurple
Activity Score 349
Copywriter
jsantanaxp's picture

great idea and execution.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

Great Idea, Ver well executed! Keep up the good work!

Guest
Guest's picture

nice

Guest
Guest's picture

Thats the sh*t i´m talking about! Hell yeah! Love it!

Guest
Guest's picture

Thats the sh*t i´m talking about! Hell yeah! Love it!

Guest
manu adithya's picture

very nice!

manu adithya
Activity Score 82
Guest's picture

very nice! love it! cannes 2009!

Guest
Guest's picture

Salvador Dali - The Temptation of St Anthony

Guest
Byte's picture

I don't know...I like the art and Dali, but honestly seems weird to me the relation between the surrealism and been lost.
I don't get it.

Byte
Activity Score 327
Art Director |

Byte!

Guest's picture

fuckin great

Guest
maashookshee's picture

very Creative.. whay the leading guy is blind ?

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

Honestly, this is just insanely good. Bravo!

Guest
Guest's picture

Hey man, krazy, I love it

Guest
Guest's picture

greatttttt!!!!

Guest
Guest's picture

my eyes! my eyes!!!! are crying... of joy!

Guest
Guest's picture

"very Creative.. whay the leading guy is blind ?" The blind leading the world, re-emphasis of being lost and dragging the world behind it.

"i like it. another dali, but creative this time. i like the typo too" What typo? Do you think it's spelled "wierd" (check dictionary.com before you answer)?

This is very well done. There's a lot of information to digest here so I don't think that it's a great advertisement for the general public, however.

Guest
Guest's picture

Excelente.

Guest
Guest's picture

good work but not creative.

Guest
Guest's picture

Exactly what I was thinking, what typo?!
If you meant "investimentos" ..just use common sense. The add is Brazilian.

I was wondering where I've seen the lion (in the other ad--playing chess)... does anyone know?

Guest
Guest's picture

The lion is a reoccurring image in many of rene magritte paintings

Guest
Spoonfeederxxx's picture

Artsy, fartsy jibber jabber...

Spoonfeederxxx
Activity Score 641
Copywriter
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