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Surreal, 1

Campaign
Agency Network: 
Published/Aired: 
September 2008
AE:  Surreal, 1
AE Print Ad -  Surreal, 1

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Brazil for AE, within the category: Finance.

Caption

Don't be lost in the weird world of investments.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel
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Advertising Pawn's picture

Funny coincidence that two Dali-inspired ads popped their nose out recently (the other one being VW: http://adsoftheworld.com/media/print/volkswagen_polo_blue_motion_dali). Loving both.

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Advertising Pawn
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Guest's picture

we invested your money in peyote!! refrigerator!

Guest
Guest's picture

Increíble vuelta creativa, Brasil lo más grande du mundo.

Guest
Guest's picture

Está buena. Excelente gráfica.
mejor uso del recurso de Dali que en la campaña de VW.

Guest
AdvMan's picture

Is it Salvador Dali Style :)

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AdvMan
Activity Score 299
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Guest's picture

like it more than the ddb ads but i guess they will win the award:(

Guest
Guest's picture

very nice! i like it more than the ddb ads... win the best idea!..

Guest
My_friend_Goo's picture

Whats George Bush doing in the cloud up there?

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
STRTLRS's picture

Don't worry, it will be Obama's face up there in a few days... :)

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Byte's picture

I don't know...I like the art and Dali, but honestly seems weird to me the relation between the surrealism and been lost.
I don't get it.

Byte
Activity Score 327
Art Director |

Byte!

STRTLRS's picture

Great illustration, and though at first glance it seems to be all Dalí, the sitting man is from a Magritte painting called "The Liberator". The lion is also a recurrent Magritte element.

As far as the creative goes, "surreal" might not be a negative to a lot of people. So I'm not sure it will resonate the way they expect.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

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