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Name Dirt

Agency Network: 
Published/Aired: 
March 2019
ADT Goiânia: Name Dirt
ADT Goiânia: Name Dirt
ADT Goiânia: Name Dirt
ADT Goiânia Print Ad - Name Dirt
ADT Goiânia Print Ad - Name Dirt
ADT Goiânia Print Ad - Name Dirt

Description

In Brazil, when someone has a very low Credit Score, we popularly say that this person "got his/her name dirty on the square". In the campaign debtors are encouraged to pay their debts, in order to increase their Credit Score and finally "clear their name”.

Print advertisement created by BOX, Brazil for ADT Goiânia, within the category: Finance.

Caption

Do not get your name dirty on the square.

Advertising Agency: Box Comunicação, Goiânia, Brazil
Creative Directors: Bruno Lopes, Wesley Silva
Art Director / Illustrator: Wesley Silva
Copywriter: Valdeir Ribeiro
Additional credits: Fernando de Paula
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