December 2008
Ads of the World / Ads of the World Research:  Ideas come, 3
Ads of the World Print Ad -  Ideas come, 3


This is a submission for the AotW-R competition.

Our Big Idea: Research has its rewards. Ads of the World Research is not simply a place to find other people's ideas, but a place to help you find your own. Knowing the direct competition, the category, and the message environment of a region--all of these are crucial reasons why Creatives should do their research; to find their own, award-winning, big idea. This led us to a tag that captures the reasons for using your service: "Ideas come to you."

The idea translates to a flash banner campaign as well. We imagined the keywords popping up until they form the trophy image, and then the information and logo are revealed. The actual keywords you use to form the award image can be changed to reflect your targeted media placement.

Art Director: Jason Rapport
Copywriter: Dylan Klymenko
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Guest's picture

Muchachos... ¿Ustedes realmente trabajan en publicidad? Cuando uno recibe un brief, no sale corriendo a AOTW. Generalmente uno piensa primero un concepto, y luego algunas ideas. Así es como funciona. Por esa razón, creo que el "insight" en el que se apoya toda la campaña es falaz.

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