Words, 4

Agency Network: 
April 2014
ADOT:  Words, 4


Print advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.


Words kill wars.

Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Director / Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production company: Amana
CG Retoucher: Keigo Masaki
Producer: Yohei Mori
Log in to post comments
NY Belfry's picture

It's alright. Very basic.

NY Belfry
Activity Score 1027
Other at City College of Technology
kleenex's picture


Activity Score 57557
Web Designer/Developer
morse's picture


Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DesignDine's picture

Agree. Takes a few moment to negotiate with the logics in mind.

Activity Score 1261
Art Director at UK |


Sacrilegend's picture

Looks very familiar somehow. Particularly the pencil execution. I'm not a huge fan, but not a huge detractor either. It's "ok."

Activity Score 3346
damnson's picture

First idea.

Activity Score 11375
Copywriter |

An axe murderer of ads.

Feysless's picture

its a good idea needs some tweaking.

Activity Score 2625
Art Director |

groovy baby!

TakAds's picture

Simple and clean. Very good idea!

Activity Score 178
Art Director
alex valyukh's picture

It’s completely off reality. It may look a strong idea to places like japan or germany, which are far away from Ukraine and whose people have no idea of what happens right now in my country, and whose people are not killed by russians. But it looks very hypocritical and mocking here in ukraine. Dialog for peace is impossible with Russia whose troops come to ukraine and kill our people almost every day in asymmetric war, just because putin wants so.
Seriously? You think hitler could have been stopped from invading poland, france and the whole europe by peace talks. Frankly, there cannot be any peace talks with the country that just kills another country, wants no talks and pisses off the whole world. Only aggressive force can stop the aggressor. Don’t be silly, please.

alex valyukh
Activity Score 265

have a nice day

anne.dmenard's picture

It's an idealistic point of view for sure, but we have to believe this. It might be simple, but simple si beautiful. It's also the need to tell what is happening, to exposé what is happening. If things are unknown, they cannot be stop. We have to dream and believe it's possible.

Activity Score 2
dave2001's picture

bad ideas kill ads

Activity Score 117
Featured Content

Latest Collections