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Words, 4

Campaign
Agency Network: 
Published/Aired: 
April 2014
ADOT:  Words, 4

Description

Print advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Caption

Words kill wars.

Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Director / Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production company: Amana
CG Retoucher: Keigo Masaki
Producer: Yohei Mori
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NY Belfry's picture

It's alright. Very basic.

NY Belfry
Activity Score 1045
Other at City College of Technology
kleenex's picture

yeah.

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

Strong!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DesignDine's picture

Agree. Takes a few moment to negotiate with the logics in mind.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

sacrilegend's picture

Looks very familiar somehow. Particularly the pencil execution. I'm not a huge fan, but not a huge detractor either. It's "ok."

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

First idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Feysless's picture

its a good idea needs some tweaking.

Feysless
Activity Score 2628
Art Director |

groovy baby!

TakAds's picture

Simple and clean. Very good idea!

TakAds
Activity Score 178
Art Director
alex valyukh's picture

It’s completely off reality. It may look a strong idea to places like japan or germany, which are far away from Ukraine and whose people have no idea of what happens right now in my country, and whose people are not killed by russians. But it looks very hypocritical and mocking here in ukraine. Dialog for peace is impossible with Russia whose troops come to ukraine and kill our people almost every day in asymmetric war, just because putin wants so.
Seriously? You think hitler could have been stopped from invading poland, france and the whole europe by peace talks. Frankly, there cannot be any peace talks with the country that just kills another country, wants no talks and pisses off the whole world. Only aggressive force can stop the aggressor. Don’t be silly, please.

alex valyukh
Activity Score 267

have a nice day

anne.dmenard's picture

It's an idealistic point of view for sure, but we have to believe this. It might be simple, but simple si beautiful. It's also the need to tell what is happening, to exposé what is happening. If things are unknown, they cannot be stop. We have to dream and believe it's possible.

anne.dmenard
Activity Score 2
dave2001's picture

bad ideas kill ads

dave2001
Activity Score 117
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