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Words, 3

Campaign
Agency Network: 
Published/Aired: 
April 2014
ADOT:  Words, 3

Description

Print advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Caption

Words kill wars.

Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Director / Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production company: Amana
CG Retoucher: Keigo Masaki
Producer: Yohei Mori
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Highest Rated

dave2001's picture

When you want a D&AD pencil its not enough to just put one in your ad.

dave2001
Activity Score 117
DesignDine's picture

Simple ideas can become masterpiece! The idea is so solid that it can convey the same message through endless visuals but without loosing it's strength.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

bharatikamble@gmail.com's picture

I liked it very much.. simple and straight!

bharatikamble@g...
Activity Score 8
Graphic Designer at Synapse Mmarketing Consultancy Pvt. Ltd.
Thor.in.Japan's picture

Very contemporary. Focusing on current events.

Thor.in.Japan
Activity Score 14
Thor.in.Japan's picture

Very contemporary. Focusing on current events.

Thor.in.Japan
Activity Score 14
retrica's picture

Done. Many times.

retrica
Activity Score 18
zlyuk's picture

Talk to Tsunami!

zlyuk
Activity Score 156
Creative Director at TWIGA Ukraine
alex valyukh's picture

It’s completely off reality. It may look a strong idea to places like japan or germany, which are far away from Ukraine and whose people have no idea of what happens right now in my country, and whose people are not killed by russians. But it looks very hypocritical and mocking here in ukraine. Dialog for peace is impossible with Russia whose troops come to ukraine and kill our people almost every day in asymmetric war, just because putin wants so.
Seriously? You think hitler could have been stopped from invading poland, france and the whole europe by peace talks. Frankly, there cannot be any peace talks with the country that just kills another country, wants no talks and pisses off the whole world. Only aggressive force can stop the aggressor. Don’t be silly, please.

alex valyukh
Activity Score 267

have a nice day

dave2001's picture

When you want a D&AD pencil its not enough to just put one in your ad.

dave2001
Activity Score 117
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