Agency Network: 
July 2008


Print advertisement created by TBWA, Hong Kong for Adidas, within the category: Fashion.


I never lift alone.

Advertising Agency: TBWA\ TEQUILA Hong Kong
Executive Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer, Malcolm Costain
Designer: Hoon Kim
Creative-At—Large: John Merrifield
Production: Pat Mak
Photographer: Nadav Kander
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jai hind's picture

beautiful campaign

jai hind
Activity Score 356
Art Director |

jai hind
art director

Jon-Paul Mountford's picture

Sweet campaign.
Very consistant, and the idea holds up throught the set.
Good retouch work as well, it could have gone way over the top.
NK's work is nearly always beutiful anyway.

Jon-Paul Mountford
Activity Score 890
Photographer |

Olafski001's picture

good campaign!

Activity Score 1193
Copywriter |
andrej dwin's picture

done a couple times (ok, just 2 times I know of) before.
but very nicely art directed.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

Adaddicted's picture

Agree...seen better execution on the same platform.

Activity Score 3435
Art Director |


Rami Qaddoumi's picture

woooowww love it

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
crhule's picture

Nice concept. I like the way it follow through in all executions

Activity Score 10
Art Director at art director |

crhule's picture

Nice concept. I like the way it follow through in all executions

Activity Score 10
Art Director at art director |

Frits Harkema's picture

You do lift alone. But you have 12 arms. You're 1.5 octopus half human.

Frits Harkema
Activity Score 713
Frits Harkema's picture


Frits Harkema
Activity Score 713
oliver79's picture

love it

Activity Score 146
Art Director
fotdot's picture

Impeccable art direction. Beautiful photography. Solid copy. Excellent client. Award winner for sure.

Activity Score 673
Creative Director
whitespace's picture

Yes you never lift alone. Wherever you go there's you and the family you just ate.

Activity Score 1953
Creative Director
Guest's picture

that's messed up kid

Guest's picture

I don't see my sister and brother's names who thought this campaign with you at Singapore.
Why didn't you post credit for that young creatives that delivered these ideas to you at TBWA\Singapore (TBWA young creative workshop)?

Do you remember them?

you just brief and got these ideas. this campaign's yours but is for them also.

I think it's proper.

Don't live without honour.
Activity Score 8
Truth Truth Truth's picture

Are u all guys proud of these works ?

Truth Truth Truth
Activity Score 12