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Aussie conditions

Campaign
Agency Network: 
Published/Aired: 
February 2016
Adidas:  Aussie conditions

Description

Print advertisement created by Iris, Australia for Adidas, within the category: Fashion.

Caption

Purpose built for Australian conditions

Advertising Agency: iris Sydney, Australia
Creative Director: Tom Hoskins
Deputy Creative Director: Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer/Getty
Group Account Director: Katie Jenks
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Highest Rated

kurtberengeiger's picture

I realise I'm kind of late with this question, but do you believe that the general "insight" behind the development of the product itself is on target?

kurtberengeiger
Activity Score 7327
Copywriter
morse's picture

Cool dramatization. How close to real is this?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture

Cool execution

alexander_bickov
Activity Score 3281
mikeelrapido's picture

Cool product! :)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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liam182's picture

morse- we have grass in Australia, so this is not very close to 'real'

nice execution

liam182
Activity Score 11
Art Director at Curtin University
Tommy G.'s picture

Looks like they have used low-res photos to make this ad.

@liam : Foreigners think about desert first. So do I.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Roger Keynes's picture

The dodgy scoredboard. (It's not soccer)
The dodgy placement of cameramen.
Do you Sydney tools know anything about our countries greatest game?
Worst of all... dull idea.
That won't sell diddly squat in Melbourne, Adelaide or Perth.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kurtberengeiger's picture

I realise I'm kind of late with this question, but do you believe that the general "insight" behind the development of the product itself is on target?

kurtberengeiger
Activity Score 7327
Copywriter
liam182's picture

tommy g- thank you for telling me that foreigners think of the desert first. would you like some kangaroos on the field too?

it's an australian ad and not targeted at foreigners.

hey roger- nice comment; from perth.

cheers

liam

liam182
Activity Score 11
Art Director at Curtin University
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